Branding and graphic design for Cesar, a food and interior design platform that includes a concept store, restaurant and an interiors consultancy.
Cesar
The elemental artworks created for the project were informed by the materials used in development of the store design, and also serve as a representation of the designers that Cesar presents in store.
In addition to the archive of elements, we created a brand colour card and corresponding pricing system that allows the wide range of products from stationary to furniture to be priced in a clear while minimal way.
The archive of elements also informs the overall brand aesthetic, brand colours and material artworks coming together in collage to create an overall look unique to Cesar. And used across digital and print media as well as for stationary and small products.
The brand concept comes together in the menu, which is multi-functional and contains the restaurant menu, a catalogue of products including the key to the pricing structure as well as bio’s on the collaborating designers.
